Last updated: March 29, 2026
This Privacy Policy explains how MediaLab (“we”, “us”, or “our”)
collects, uses, discloses, and protects your personal information when
you visit or use our website and services at
https://keysire.com/
(the “Service” or “Website”).
We are committed to protecting your privacy in accordance with the
Data Protection Act, 2019 (Kenya), the Constitution
of Kenya, and internationally recognised data protection principles.
By using the Service, you agree to the collection, use, and disclosure
of your information as described in this Policy.
Interpretation and Definitions
Interpretation
Capitalised terms have the meanings defined below. These definitions
apply whether the term appears in singular or plural form.
Definitions
-
Account – a unique account created for you to
access the Service or its features.
-
Affiliate – any entity that controls, is controlled
by, or is under common control with MediaLab.
-
Company / MediaLab / We / Us / Our – MediaLab, the
operator of the Service.
-
Cookies – small files placed on your device that
store browsing information and preferences.
- Country – Kenya.
-
Device – any computer, mobile phone, tablet, or
other device that can access the Service.
-
Personal Data / Personal Information – any
information relating to an identified or identifiable individual.
-
Service / Website – the MediaLab website and
AI-powered media tools available at
https://keysire.com/.
-
Service Provider – any third-party company or
individual that processes data on our behalf to facilitate or
support the Service.
-
Usage Data – data collected automatically, such as
IP address, browser type, pages visited, and device information.
-
User Content – any media files, documents, text,
audio, video, images, or other content you upload or input while
using our tools (e.g., for conversion, editing, voice cloning, or
text-to-speech).
-
You / Your – the individual or entity accessing or
using the Service.
Information We Collect
Personal Data
While using the Service, we may collect the following personally
identifiable information:
- Email address
- First name and last name
-
User Content (media files, documents, audio, video, images, and text
you upload or provide when using our AI-powered tools such as Image
→ PDF, Text → Doc, Voice Cloning, Text to Speech, Video → Audio,
Image Editor, PDF Merge & Split, and other media
conversion/editing features)
- Any other information you voluntarily provide to us
Usage Data
Usage Data is collected automatically when you use the Service. This
may include your Device’s IP address, browser type and version, pages
visited, time and date of visit, time spent on pages, unique device
identifiers, mobile device information, operating system, and
diagnostic data.
Tracking Technologies and Cookies
We use Cookies and similar technologies (beacons, tags, scripts) to
track activity, store preferences, and improve the Service. We use
both Session and Persistent Cookies for the purposes listed below.
-
Necessary / Essential Cookies (Session) – Required
for authentication, security, and core functionality.
-
Cookies Policy / Notice Acceptance Cookies
(Persistent) – Record your consent to cookies.
-
Functionality Cookies (Persistent) – Remember your
login details, language preference, and other settings for a better
experience.
Where required by law, non-essential cookies (analytics, advertising,
or remarketing) are used only with your consent. You may withdraw
consent at any time via your browser settings or our cookie preference
tool (if available). Withdrawing consent does not affect processing
that occurred before withdrawal.
For more details, please refer to our
Cookies Policy (or the relevant section of this
Privacy Policy).
How We Use Your Personal Data
We use your Personal Data for the following purposes:
-
To provide and maintain the Service, including processing,
converting, editing, and delivering your User Content using our AI
tools.
-
To manage your Account and provide access to unlimited conversions
and advanced features.
-
For the performance of the contract for the services you have
requested through the Service.
-
To contact you regarding updates, security notices, or important
information about the Service.
-
To provide you with news, offers, and information about similar
services (you may opt out at any time).
- To respond to and manage your support requests and inquiries.
-
For business transfers (merger, acquisition, or sale of assets).
-
For internal purposes such as data analysis, trend identification,
service improvement, and marketing effectiveness.
How We Share Your Personal Data
We may share your Personal Data in the following situations:
-
With Service Providers who assist us in operating the Service,
processing User Content, analysing usage, or providing support.
-
With Affiliates, who are required to honour this Privacy Policy.
-
With business partners for joint offerings (where you have consented
or where permitted by law).
- In connection with a merger, acquisition, or sale of assets.
-
When required by law or in response to valid public authority
requests (courts, government agencies).
- With your explicit consent for any other purpose.
Data Retention
We retain your Personal Data only for as long as necessary to fulfil
the purposes outlined in this Policy, comply with legal obligations,
resolve disputes, and enforce agreements.
We apply the following maximum retention periods (we may delete or
anonymise data earlier if no longer needed):
-
Account Information – Duration of your account + up
to 24 months after closure.
-
Customer Support Data (tickets, chat transcripts) –
Up to 24 months from closure.
-
Usage Data & Analytics (cookies, IP addresses,
logs) – Up to 24 months from collection.
-
Uploaded Media Files / User Content – Processed
temporarily during service delivery and deleted shortly after
completion, unless you choose to store them in your Account (in
which case they follow Account retention rules).
We may retain data longer when required by law, for legal claims,
security, fraud prevention, or when you explicitly request it. When
retention periods expire, we securely delete or anonymise the data.
You may request details of our retention practices by contacting us.
International Transfers of Personal Data
Your data may be processed and stored outside Kenya (including on
servers operated by our Service Providers). We ensure appropriate
safeguards are in place (such as contractual clauses or adequacy
decisions) so that your Personal Data receives an equivalent level of
protection as required under the Data Protection Act, 2019.
Your Data Protection Rights (Under the Data Protection Act, 2019)
Depending on applicable law, you have the following rights regarding
your Personal Data:
-
Right to Access – Request confirmation and a copy
of the Personal Data we hold about you.
-
Right to Rectification – Request correction of
inaccurate or incomplete data.
-
Right to Erasure (“Right to be Forgotten”) –
Request deletion of your Personal Data (subject to legal
exceptions).
-
Right to Restrict Processing – Request that we
limit how we process your data.
-
Right to Object – Object to processing based on
legitimate interests or for direct marketing.
-
Right to Data Portability – Receive your data in a
structured, machine-readable format and transmit it to another
controller.
-
Right to Withdraw Consent – Withdraw consent at any
time where processing is based on consent.
-
Right not to be subject to automated decision-making
(including profiling) that produces legal or similarly significant
effects (where applicable).
To exercise any of these rights, contact us using the details below.
We will respond within 30 days (or as required by law) after verifying
your identity. We may refuse or charge a reasonable fee for manifestly
unfounded or excessive requests.
You also have the right to lodge a complaint with the Office of the
Data Protection Commissioner (ODPC) in Kenya if you believe your
rights have been infringed.
Security of Your Personal Data
We implement appropriate technical and organisational measures to
protect your Personal Data. However, no method of transmission over
the internet or electronic storage is 100% secure. While we strive to
use commercially reasonable safeguards, we cannot guarantee absolute
security.
Children’s Privacy
Our Service is not directed to children under the age of 16. We do not
knowingly collect Personal Data from children under 16. If you are a
parent or guardian and believe your child has provided us with
Personal Data, please contact us immediately. We will take steps to
remove such information.
Where consent is required and your country mandates parental consent,
we will obtain it before collecting or using a child’s data.
Links to Other Websites
Our Service may contain links to third-party websites or services that
are not operated by us. We have no control over, and assume no
responsibility for, the content, privacy policies, or practices of any
third-party sites.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last
updated” date at the top of this page will be revised accordingly. We
will notify you of material changes by posting the new Policy on this
page and, where appropriate, via email or a prominent notice on the
Service.
You are advised to review this Policy periodically. Changes are
effective when posted.
Contact Us
If you have any questions, concerns, or requests regarding this
Privacy Policy or your Personal Data, please contact us:
- Email: amanikbt1@gmail.com
MediaLab
Nairobi, Kenya